The website of a growing business is oftentimes one of the most important factors in determining a business's success. There is no particular formula that determines exactly how your website should look.
It depends on the kind of business you are trying to run. What do you want to sell? Where do you want to sell your product or service? Who is your target market? These are the kinds of questions you need to ask yourself before designing the aesthetic qualities of a company's website.
Nevertheless, there are basic aspects every website has that make it desirable for the user. Here is a list of these qualities:
1. Good domain name
If the domain name you want to use for your .com site is already taken, do not use a .net of .org version. Instead, think of a name that is unique to your business. This way, you will not lose visitors.
2. Contact information easy to find
The internet is a very distracting place, so if site visitors need to thoroughly search the entire site just to find contact information, the site will be very ineffective and detrimental to your business. Many people will not wait long enough to find the information and will instead take their business somewhere else. To solve this problem, you should place your contact information on every page of your site. Be sure to provide different ways of establishing contact such as email, online form, and phone.
3. Nice Navigation
Make sure your website is easy to navigate. To test if the website is easy to use; use your own site just like a potential customer would. Is all the information you want to provide present and easy to locate? Have a friend or family member use the site, can they find everything they need?
4. Great content
To keep people's attention, you should provide content that is interesting. You need to hook people, so that they become interested in what you are trying to sell them. The content does not only need to be interesting though. It should be easy to read and be nicely organized. This avoids potential boredom or frustrations.
5. Match Your Site to Your Customers
Make sure the aesthetics such as pictures and web layout are specific to the kind of people you are trying to sell to. Are you selling to teens, men, women, the elderly? Carefully define your target customer. Once you figure this out, you can design your site with this customer in mind; this will ensure that you site perfectly suites your business.
These five steps will help any business improve its website. Every year a website becomes more important to your business’s success. It is not enough anymore just to have a website—you need a site that is modern, easy to use, and converts visitors into customers!
Get in touch if you would like to talk about a new website for your business.