Posts Categorised: Facebook Marketing

News Feed FYI: Fighting Engagement Bait on Facebook

People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions. For example, “LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach.

Read more on Facebook

Next Up for Demotion in Facebook’s News Feed: Engagement Bait

Operations integrity specialist Henry Silverman and engineer Lin Huang announced in a Newsroom post that the most recent update to Facebook’s News Feed algorithm will demote posts from people and pages that attempt to boost interaction by coaxing users into likes, shares, comments or other actions.

Read more on Adweek

Facebook will begin demoting ‘engagement bait’ in your News Feed

Facebook wants publishers to stop begging for likes. The social network is taking action against so-called “engagement bait,” where publishers ask users to vote, like, or share a post in the hopes of bumping it to the top of people’s News Feed.

Read more on Mashable

What is Facebook Marketing?

When you ask “what is Facebook Marketing” we can simply reply that it is the use of marketing techniques in a combination with the Facebook social network. While this is a very simple definition, there are many factors that we have to consider whenever thinking about facebook marketing.

What is Facebook Marketing or Why use Facebook Marketing?

The truth is that Facebook marketing is a great way to reach potential customers. We are talking about a highly active social network where people are open about what they like and what they do not like. The conversations are visible and we can reach clients that are interested in what we are offering.

Most people are going to create special pages for the websites that they build and believe that this is Facebook Marketing. The truth is that there is much more than that. In order to create a good Facebook marketing campaign you will need to focus on creating a solid link between your site and Facebook and to have a viral approach on everything involved. The great thing about Facebook is the fact that people are going to share what they like and their friends might also share what some liked. This will create a chain reaction that can be very beneficial as the exposure potential is endless.

Whenever starting any marketing campaign you need to really know what you are doing. You only need to work with professionals that know what facebook marketing is and how to properly launch a good campaign. You want to be able to have website visitors share your articles on Facebook and you want to get them involved in promoting your products without them even realizing it. This is usually done by offering high quality content that people find useful. If they are going to find the information that you offer useful you will quickly notice that your site will be recommended.

Another highly important factor that we need to consider is the fact that through Facebook marketing you can get access to people that fit under your needs. We basically mean that the people that you can reach are exactly the targeted audience that you need. For instance, if you are selling bodybuilding equipment, you can focus on people that have an expressed interest in bodybuilding expressed in their profile page. They are much more likely to purchase something instead of those that are not interested in the sport.

To sum up, facebook marketing might just be marketing that is done with the use of Facebook and for Facebook users but the entire campaign is going to be much more than that. A good Facebook marketing campaign is also going to include other marketing forms like affiliate marketing, Twitter marketing or Youtube marketing.

Contact us to learn how we can help with your Facebook Marketing. We can be reached by phone, at 901-649-5170, or via email: info@vannfreeman.com

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