Posts By: Curt Freeman

The website of a growing business is oftentimes one of the most important factors in determining a business’s success. There is no particular formula that determines exactly how your website should look.

It depends on the kind of business you are trying to run. What do you want to sell? Where do you want to sell your product or service? Who is your target market? These are the kinds of questions you need to ask yourself before designing the aesthetic qualities of a company’s website.

Nevertheless, there are basic aspects every website has that make it desirable for the user. Here is a list of these qualities:

1. Good domain name

If the domain name you want to use for your .com site is already taken, do not use a .net of .org version. Instead, think of a name that is unique to your business. This way, you will not lose visitors.

2. Contact information easy to find

The internet is a very distracting place, so if site visitors need to thoroughly search the entire site just to find contact information, the site will be very ineffective and detrimental to your business. Many people will not wait long enough to find the information and will instead take their business somewhere else. To solve this problem, you should place your contact information on every page of your site. Be sure to provide different ways of establishing contact such as email, online form, and phone.

3. Nice Navigation

Make sure your website is easy to navigate. To test if the website is easy to use; use your own site just like a potential customer would. Is all the information you want to provide present and easy to locate? Have a friend or family member use the site, can they find everything they need?

4. Great content

To keep people’s attention, you should provide content that is interesting. You need to hook people, so that they become interested in what you are trying to sell them. The content does not only need to be interesting though. It should be easy to read and be nicely organized. This avoids potential boredom or frustrations.

5. Match Your Site to Your Customers

Make sure the aesthetics such as pictures and web layout are specific to the kind of people you are trying to sell to. Are you selling to teens, men, women, the elderly? Carefully define your target customer. Once you figure this out, you can design your site with this customer in mind; this will ensure that you site perfectly suites your business.

These five steps will help any business improve its website. Every year a website becomes more important to your business’s success. It is not enough anymore just to have a website—you need a site that is modern, easy to use, and converts visitors into customers!

Get in touch if you would like to talk about a new website for your business.

As the evolution of video marketing continues to hasten, you can expect more captivating video content from brands and consumers alike in 2018. For that reason, including video in your content marketing is a must if you desire to connect and engage today’s audiences.

In fact, more internet users actually prefer to consume content via video. It’s important that you give the people what they want by leveraging this tool in your content strategy.

The good news is, there are a plethora of ideas and topics you can use to better engage your followers this year. Here are eight best video marketing ideas that will increase your following, engagement, and traffic and lead generation.

#1 Five-Day Challenge Series

A challenge-series offers several benefits to your content strategy including increasing awareness, engagement, and lead conversions. People enjoy these videos because it gives them something new to look forward to while helping them solve an immediate problem.

By building a separate list for this campaign, you keep followers connected to your brand, provide valuable content that nurtures your subscribers, and subsequently bolster your lead generation strategy.

#2 Teach a Live Class on Facebook

Using third-party platforms like Zoom, you can convert Facebook Live into a full-blown webinar presentation on social media. Webinars are excellent video tools that allow you to delve deep into topics, further positioning you as an expert in your industry.

For optimal results, promote your class in advance on Facebook using visuals. Have followers register to serve as a reminder to attend your webinar. Finally, mention 1-2 benefits people will gain to give them a reason to show up.

#3 Give the Top 5 Mistakes to Avoid in Your Industry

Another top video content marketing idea is to share the top blunders customers often make in your industry…and how they can avoid them. Consider the reasons why people come to your business either because of a problem or a costly error made. Create video content that emphasizes these mistakes, why they should steer clear, and specific steps on how they can turn it around.

#4 Share Your Wins…and Losses

People crave transparency and authenticity online. It wins over your audience, helping to build the know, like, and trust factor. A certain way of getting followers to trust your brand is by sharing your wins and losses. Tell your story by highlighting how your business failed forward to success. Be an inspiration.

You’ll be amazed at how your transparency can be a light to someone else’s journey, making your content marketing much more impactful.

#5 Show Your Process

How-to videos perform extremely well on social media. Your audience is always looking for better ways to achieve a task or goal. Publishing videos that show your process helps give immediate gratification to your followers while bringing more visibility to your brand.

#6 Recap an Event

Conferences and company events offer the perfect opportunity to bolster your content creation. During the event, every speaker, interview, and the occasion itself is content you can capture on video and optimize for your content marketing. Or you can simply give a recap of the event to share with your audience.

Be sure to tell why the event was worth attending, what you learned or gained that your viewers can use, and when the next event is to begin early promotion.

#7 Top 3 FAQs

Think about the questions you’re often presented with daily from your customers, followers, and prospects. These inquiries are ideal topic ideas for your video marketing. Consider publishing one video where you answer the top three questions asked or create multiple videos where you highlight just one. Keep it short and concise.

Again, these mini-videos are excellent for your social media marketing.

#8 Host a Live Q&A Using Social Media

Live videos are all the rave on social media. Instagram Stories and Facebook Live videos are capturing more attention than those that have already been recorded. They help you genuinely connect with your audience since viewers are able to engage in real-time.

Use this to your advantage. Give followers a chance to ask you questions live to receive an on-the-spot response.

Conclusion

As 85% of U.S. internet users watch videos online, it’s imperative that your brand publish more video content to engage your audience. So, implement these topics into your content marketing strategy. Give your audience more ways to connect with you via video. With consistency, you’ll experience an increase in your engagement, social following, and traffic and lead generation.

Sources:
wordstream.com/blog/ws/2017/03/08/video-marketing-statistics

The Digital Marketing Landscape is constantly evolving. Businesses and brands must always come up with new ways to optimize their content. With the popularity of YouTube and Instagram video marketing has become one of the most common ways brands express themselves online. Businesses are always looking for new and inventive ways to use Facebook, YouTube and other platforms to reach their audiences through video.

News Feed FYI: Fighting Engagement Bait on Facebook

People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions. For example, “LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach.

Read more on Facebook

Next Up for Demotion in Facebook’s News Feed: Engagement Bait

Operations integrity specialist Henry Silverman and engineer Lin Huang announced in a Newsroom post that the most recent update to Facebook’s News Feed algorithm will demote posts from people and pages that attempt to boost interaction by coaxing users into likes, shares, comments or other actions.

Read more on Adweek

Facebook will begin demoting ‘engagement bait’ in your News Feed

Facebook wants publishers to stop begging for likes. The social network is taking action against so-called “engagement bait,” where publishers ask users to vote, like, or share a post in the hopes of bumping it to the top of people’s News Feed.

Read more on Mashable

Not all websites are created equally. Some are easy to maintain while others take a lot of time and dedication to manage. Some come with an extremely high price tag, while others are affordable for most small businesses. WordPress is a budget-friendly content management system (CMS) that’s ideal for local businesses. It’s easy enough for a novice with no knowledge of HTML to use, yet if offers an array of helpful tools that can give your website the professional look it needs to convert visitors into clients or customers.

What is Facebook Marketing?

When you ask “what is Facebook Marketing” we can simply reply that it is the use of marketing techniques in a combination with the Facebook social network. While this is a very simple definition, there are many factors that we have to consider whenever thinking about facebook marketing.

What is Facebook Marketing or Why use Facebook Marketing?

The truth is that Facebook marketing is a great way to reach potential customers. We are talking about a highly active social network where people are open about what they like and what they do not like. The conversations are visible and we can reach clients that are interested in what we are offering.

Most people are going to create special pages for the websites that they build and believe that this is Facebook Marketing. The truth is that there is much more than that. In order to create a good Facebook marketing campaign you will need to focus on creating a solid link between your site and Facebook and to have a viral approach on everything involved. The great thing about Facebook is the fact that people are going to share what they like and their friends might also share what some liked. This will create a chain reaction that can be very beneficial as the exposure potential is endless.

Whenever starting any marketing campaign you need to really know what you are doing. You only need to work with professionals that know what facebook marketing is and how to properly launch a good campaign. You want to be able to have website visitors share your articles on Facebook and you want to get them involved in promoting your products without them even realizing it. This is usually done by offering high quality content that people find useful. If they are going to find the information that you offer useful you will quickly notice that your site will be recommended.

Another highly important factor that we need to consider is the fact that through Facebook marketing you can get access to people that fit under your needs. We basically mean that the people that you can reach are exactly the targeted audience that you need. For instance, if you are selling bodybuilding equipment, you can focus on people that have an expressed interest in bodybuilding expressed in their profile page. They are much more likely to purchase something instead of those that are not interested in the sport.

To sum up, facebook marketing might just be marketing that is done with the use of Facebook and for Facebook users but the entire campaign is going to be much more than that. A good Facebook marketing campaign is also going to include other marketing forms like affiliate marketing, Twitter marketing or Youtube marketing.

Contact us to learn how we can help with your Facebook Marketing. We can be reached by phone, at 901-649-5170, or via email: info@vannfreeman.com

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Thinking of focusing more of your marketing efforts on local search but you’re not sure if it’s worthwhile?

Consumers have been using the internet to search for information for well over a decade. Search engines have revolutionized the way we handle everyday life. During this journey, location-based searching has shown steady growth as well.

Location-based searching is the practice of searching for a product, service, or business based on location.  Couple this with the fact that mobile usage has grown exponentially in recent years, you can only image how this has impacted the level of local searches performed by consumers.

Both local and mobile consumer buying habits have had significant impacts on the marketing world and are becoming more popular as time goes on. Here are some statistics you may not know and what they mean for your business:

1. Most local consumers use local information in ads

Google actually carried out a survey into local search behavior and the results showed over 60% of consumers wanted ads to be customized based upon their location. Around 61% prefer ads that are customized to their exact location, while 67% want them to be customized to include at least their zip code and city.

So what does this mean? It means your business needs to ensure that the ads you place are extremely targeted by making uses of location extensions.

2. Nearly 70% Of Consumers Use “Call” Or “Get Directions”

If you’re wondering just how important it is to list your phone number and address, this statistic clears it up. With this amount of smartphone users claiming to use the “call” and “get directions” feature on Google, your business is seriously missing out if your details aren’t included in your Google My Business profile. Double check to make sure your address and phone number are correct. Also, claim and optimize your listing for even better results.

3. Mobile Searches Lead to Action FAST

Another very interesting fact is that 70% of searches on mobile devices are followed up with an action within one hour. Even more importantly, a significant 50% of consumers who carry out a local business search on their smartphone or tablet, visit the company’s store within one day.

So not only are potential customers carrying out more local searches, they’re also following up on their search. You know what this means… If your company wants to connect with SERIOUS potential buyers, your local listing has to be up to par and ready to give these consumers the information they need. In other words, make it easy for them to buy from you.

As you can see from the information above, local search has become extremely popular in recent years. It’s driving in a lot more local consumers, not only to company websites, but into physical company doors.

So if you’re looking to draw in new customers, increase website traffic, and boost profits, local search is definitely your first order of business.

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