As the evolution of video marketing continues to hasten, you can expect more captivating video content from brands and consumers alike in 2018. For that reason, including video in your content marketing is a must if you desire to connect and engage today's audiences.
In fact, more internet users actually prefer to consume content via video. It's important that you give the people what they want by leveraging this tool in your content strategy.
The good news is, there are a plethora of ideas and topics you can use to better engage your followers this year. Here are eight best video marketing ideas that will increase your following, engagement, and traffic and lead generation.
#1 Five-Day Challenge Series
A challenge-series offers several benefits to your content strategy including increasing awareness, engagement, and lead conversions. People enjoy these videos because it gives them something new to look forward to while helping them solve an immediate problem.
By building a separate list for this campaign, you keep followers connected to your brand, provide valuable content that nurtures your subscribers, and subsequently bolster your lead generation strategy.
#2 Teach a Live Class on Facebook
Using third-party platforms like Zoom, you can convert Facebook Live into a full-blown webinar presentation on social media. Webinars are excellent video tools that allow you to delve deep into topics, further positioning you as an expert in your industry.
For optimal results, promote your class in advance on Facebook using visuals. Have followers register to serve as a reminder to attend your webinar. Finally, mention 1-2 benefits people will gain to give them a reason to show up.
#3 Give the Top 5 Mistakes to Avoid in Your Industry
Another top video content marketing idea is to share the top blunders customers often make in your industry...and how they can avoid them. Consider the reasons why people come to your business either because of a problem or a costly error made. Create video content that emphasizes these mistakes, why they should steer clear, and specific steps on how they can turn it around.
#4 Share Your Wins...and Losses
People crave transparency and authenticity online. It wins over your audience, helping to build the know, like, and trust factor. A certain way of getting followers to trust your brand is by sharing your wins and losses. Tell your story by highlighting how your business failed forward to success. Be an inspiration.
You'll be amazed at how your transparency can be a light to someone else's journey, making your content marketing much more impactful.
#5 Show Your Process
How-to videos perform extremely well on social media. Your audience is always looking for better ways to achieve a task or goal. Publishing videos that show your process helps give immediate gratification to your followers while bringing more visibility to your brand.
#6 Recap an Event
Conferences and company events offer the perfect opportunity to bolster your content creation. During the event, every speaker, interview, and the occasion itself is content you can capture on video and optimize for your content marketing. Or you can simply give a recap of the event to share with your audience.
Be sure to tell why the event was worth attending, what you learned or gained that your viewers can use, and when the next event is to begin early promotion.
#7 Top 3 FAQs
Think about the questions you're often presented with daily from your customers, followers, and prospects. These inquiries are ideal topic ideas for your video marketing. Consider publishing one video where you answer the top three questions asked or create multiple videos where you highlight just one. Keep it short and concise.
Again, these mini-videos are excellent for your social media marketing.
#8 Host a Live Q&A Using Social Media
Live videos are all the rave on social media. Instagram Stories and Facebook Live videos are capturing more attention than those that have already been recorded. They help you genuinely connect with your audience since viewers are able to engage in real-time.
Use this to your advantage. Give followers a chance to ask you questions live to receive an on-the-spot response.
As 85% of U.S. internet users watch videos online, it's imperative that your brand publish more video content to engage your audience. So, implement these topics into your content marketing strategy. Give your audience more ways to connect with you via video. With consistency, you'll experience an increase in your engagement, social following, and traffic and lead generation.